Having grown up on a farm, I considered the opportunity to join the Climate Corporation back in 2015 as their Chief Technology Officer one of the privileges of my career. Since that time, the use of digital tools in commercial agriculture has become the norm, helping to highlight the productivity of a producer’s operation by making better decisions. Growers and service providers alike now use data to understand the results of side-by-side trials, treatments, seeding rates, fertility, water, heat, and ultimately yields.
Now the industry is evolving and adopting newer practices, intended to be better for the environment and more sustainable for soil health and biodiversity. You can’t pick up any ag publication today without reading about “regenerative ag” and it’s attracting a lot of investment dollars to help producers with adoption and implementation. If digital tools were all about quantifying productivity, these new practices add a layer of purpose on top.